Now that your cannabis business is up and running, you’ll want to continue offering exciting and eye-catching products to your consumers. Your joint cases should be colorful or have special designs that customers can easily recognize. You can also use color psychology to make sure you are getting the right message across to the people who want your products.
If you include colors like red or orange in your joint cases, you are sending the message that your products are fun and exciting. These are colors that are associated with passion and excitement, so the hues will let your consumers know that what you have to offer can encourage mental enlightenment and energy. Of course, if you have cannabis strains that are designed to energize the body, orange and red are come of the best colors to use for the case. If your business has a relaxed feel and the language you use is tranquil and balanced, muted versions of these colors are best, since they send the right message and are in keeping with the character of your brand.
Cannabis often has the reputation of being a substance that helps to relax and calm the mind and can be used to help people who suffer from anxiety and insomnia. Colors that indicate this include blue and green. Blue is a color of balance and tranquility and is also a hue that denotes reliability. When people see the color blue, they are reminded of water, and listening to waves hit the rocks or gently lap the shore can help to calm people down. This is why people also listen to nature sounds when they are trying to fall asleep.
The color green is associated with nature and being one with the environment and has long been connected to the cannabis industry. While Kelly green or a grayish green that resembles a cannabis leaf is often featured on cannabis products, you can use shades of green that are in keeping with your marketing voice. If you appeal to an older crowd that is sophisticated and using cannabis for health reasons, a lighter shade of green can indicate that your business has a refined demographic. If your customers are younger and include cannabis in their daily routines for mental stability and a boost of energy, brighter shades of green are appropriate. These shades are indicative of growth and emphasize the fact that cannabis comes from the earth.
Hues like pink and purple usually appealing to women, and more women are using cannabis products these days to treat pain. There are even some studies that indicate that cannabis and hemp products can balance hormones. Pink is a sign of softness and femininity, while purple indicates sophistication and elegance. You can make your joint cases all pink or all purple, or you can combine these colors for an attractive case that women can carry with their purses or other accessories.
Taking a look at some joint cases for inspiration and reviewing your logo and marketing colors can also help you choose the case color schemes and designs are in keeping with your brand. The right joint case can attract more customers and provide you with a solid client base for years to come.